Simply Put, Keep It Simple

  • Content & clarity of purpose - Your purpose should be obvious and self-explanatory.
  • Targeting your main audience.
  • Use of intuitive navigation principles - Web sites should be built intuitively, so that the user knows exactly where they are, and how to get back to where they were.
  • Graphics Design principles - effective use of whitespace, images and accompanying content showing up in the proper places; but, usability, not the visual design, determines the success or failure of a Web Site.
  • Consistency - Users should always know that they are still on your site. If they will be led offsite, they need to be advised.
  • Bells & Whistles - Judiciously if at all.
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